Today a few friends and I took a field trip to the local mall. Our destination? The new American Girl store, two stories of little girl heaven. We planned to get there early on a weekday in order to avoid the lines that are common in the evenings and on weekends. Since we are all students, ten a.m. worked well.
I bought along the American Girl doll my daughter received for Christmas. Yes, we, her parents, were the folks who bought it for her. It wasn’t an easy purchase, mainly due to the price. For the doll, a stand, and a brush, the total came to about $160. That was the only gift she received for Christmas from us.
I never had an American Girl doll growing up. Honestly, I had no idea what they were until about a year ago when my little girl started talking about them. After doing a little research, I see they were big in the 1990s, but perhaps I was a little too old for them by then. In any case, I was totally in the dark about the dolls and likely when I was a preteen I wouldn’t of even shaped my mouth to ask for such a thing. Not at $100.
But I did it for my little girl. Living where we live, and where a lot of black girls live, there are no positive images of little black girls. No book series for the young reader. No engineering sets. A whole lot of nothing. And her talk about her white dolls being more adorable than her blacks ones was breaking my heart (I’d never bought her a white doll, but other people had.) And many of her friends already had at least one of the dolls. I’m not usually one to do what everyone else does, but I recognized the cultural capital inherent in the dolls. Just like Bey Blades and Pokemon are today’s popular toys for the kids in my son’s circle, American Girl is the “it” toy for my girl and her friends. And given it was her only Christmas grift due to the cost, I didn’t feel like I was spoiling her.